Ruby Ribbon is pioneering a new segment of apparel with a unique shapewear fashion collection. Using its own ''Intomi'' technology, Ruby Ribbon's clothing incorporates shapewear into everyday wardrobe favorites, with the goal of making every woman feel ‘’beautiful inside and out.’’
Ruby Ribbon was founded by a working mom, Anna Zornosa, who was inspired to create flexible, rewarding opportunities for stylish, dynamic women, who are eager to write their own rules for success.
The collection is sold by a network of Independent Stylists, who introduce the products one-on-one at in-home trunk shows and on their own individual e-commerce sites.
At Ruby Ribbon Trunk Shows, customers receive personal attention and fit assistance, and are able to try on the shapewear and shaping basics in the company of their friends in a fun, casual environment.